project overview
our campaign for the final season of yellowjackets centers on the idea that the past never stays buried. as the characters try to outrun their history, it resurfaces and takes hold. fire, decay, and distortion become visual metaphors for the guilt, denial, and shame that endure long after survival.
project type
promotional campaign
year
2025
my role
Designer/Animator/Cinematographer
client
n/a
Process Montage
Broadcast Promo
in addition to the broadcast promo, we also developed animated and static promotional material for social media, which mainly consist of teasers to get fans of the show hype for the final season!
For this project we customized our typeface based off the font "Tiller" and due to our type being made up of individual png's we had to develop an expression to control the subtle tracking animations we used in our video. With the help of ChatGPT the code below was developed and attached to the expression property of each individual letter, which was then controlled by a slider attached to a null.
More Process...
